Our Story
About B’Jeweled Jewelry & Accessories
Shine Boldly. Walk Confidently. Live Beautifully.
Welcome to B’Jeweled Jewelry & Accessories, where fashion meets purpose. Founded by Serena Horton, a retired Detroit educator turned entrepreneur, B’Jeweled was born from a deep desire to uplift confidence, style, and self-worth—especially in women navigating life’s many roles.
Our boutique offers fashion jewelry and statement accessories that allow you to express your unique style without breaking the bank. From timeless pearls to bold statement pieces and stylish men’s collections, we curate looks that turn heads and tell stories.
But we’re more than just jewelry. We’re a movement of empowerment.
Our Mission
At B’Jeweled, our mission is to provide quality, affordable jewelry and accessories while uplifting confidence in women and men across all walks of life. As someone who once struggled with self-esteem, Serena created this business to help others shine from the inside out—because when you look good, you feel good, and when you feel good, you can impact your family, your community, and the world.
Rooted in Community
As a proud Detroit-based business, we believe in giving back. Through partnerships with local schools, churches, and nonprofits, B’Jeweled supports:
- 8th-grade students with confidence-boosting accessories for graduation celebrations
- Community outreach programs through church partnerships like Grace Temple
- Breast cancer awareness initiatives and organizations such as Jive Turkey Detroit, which provides meals to those in need
We’ve recently introduced the Jewel Rewards Program, giving our customers perks while supporting a bigger purpose.
Why Our Customers Love Us
✔️ Handpicked styles that blend classic charm with modern flair
✔️ Affordable luxury with high-quality, hypoallergenic materials
✔️ Personalized service and a warm shopping experience
✔️ Meaningful giving that touches lives beyond the transaction
Whether you're shopping for a special occasion, making a statement at work, or gifting someone you love, B’Jeweled is here to help you look and feel radiant.